Vice President of Marketing

Position Title: VP of Marketing

Location: Castle Rock, Colorado

Employment Type: Full-time | Hybrid Work Flexibility

Salary: $200,000 - $250,000 annually

Posted: Tuesday, September 11, 2026

About the Role

Robinson & Henry, P.C., one of Colorado's fastest-growing law firms, seeks a VP of Marketing to take full operational ownership of the firm's marketing function. This is a build role, not a maintenance role: the VP will lead an experienced in-house team and add performance and analytics capability alongside it, own a substantial multi-million-dollar paid media program, and construct the attribution architecture that connects every marketing dollar to a signed client.

Key Responsibilities

Own the firm's paid media program end to end, including Google Ads (Search, Display, LSAs, Performance Max), Meta, and the outside media agency relationship
Build and maintain full-funnel attribution: UTM taxonomy, dynamic phone tracking, offline-conversion feeds, GCLID/LSA matching, and multi-touch reporting
Develop marketing dashboards and key performance metrics for client-acquisition cost, fee growth, and lead velocity
Grow revenue while lowering cost per acquisition across practice areas, including contingency-fee matters
Lead process improvement, automation, and marketing systems optimization
Partner with the firm's development team on landing-page, conversion, and self-service digital experiences
Partner with executive leadership on growth strategy, budget planning, and organizational scale

Qualifications

Bachelor's degree in Marketing, Business, or a quantitative field; MBA or proven equivalent experience a plus
10+ years in demand-generation or performance marketing
3+ years in a senior-leadership role at a B2C company (legal, healthcare, home services, or a similar high-ticket vertical)
Ownership of an annual media and head-count budget of at least $4 million, with demonstrated success scaling revenue while lowering cost per acquisition
Fluency in full-funnel attribution architecture: UTM taxonomy, dynamic phone tracking, Google and Meta offline-conversion feeds, GCLID/LSA matching, multi-touch reporting
Hands-on mastery of Salesforce, Looker Studio/GA4, Google Ads, Meta Ads Manager, and call-tracking platforms such as CallRail
Proven ability to recruit, coach, and performance-manage cross-functional teams across creative, analytics, and operations
Experience presenting clear ROI cases to ownership and the leadership team
E-commerce or digital-product experience (subscription, self-service, or transactional funnels) preferred but not required

Why Robinson & Henry?

We treat marketing as a strategic driver of the business, not a support function.

Transparent, competitive salaries and annual raises
Discretionary annual leadership bonus
Medical, dental, and vision insurance, 401(k)
Generous paid time off (PTO) and paid sick leave
Career advancement with real management and skill-building paths
Work-life and workload balance, with capacity assessed proactively

Application Deadline: Monday, September 14, 2026

See our values

Employee reviews

May 21, 2024Well designed and flexible firm with fair and clearly defined compensation A good firm to work for with a large variety of case types and a large number of seasoned attorneys to network and collaborate with. Compensation and bonus structure is clearly defined and more than fair.

Disclaimer

The information provided on this page for pay and benefits is for informational purposes only, and it does not fully describe plans and benefits in detail. In the event of a conflict between this summary and any plan or benefit document, the plan or benefit document will prevail. R&H reserves the right to make adjustments to the pay schedule, as well as individual and group compensation and benefits, at anytime. Nothing on this informational page is intended to convey or imply a contract of employment. All Robinson & Henry employees remain “at will.”